What weather profile properties will I see in Klaviyo?

Once you have connected Weather for Email with your Klaviyo account, we will start to synchronise a number of different weather profile properties every 24hrs.

The properties will be refreshed every 24hrs with the most up to date weather information that you can use in your Klaviyo emails, SMS, segments and flows.

Only profiles which have sufficient location information will have weather data added to their Klaviyo profile.

The profile properties updated can be found in the table below

Klaviyo Weather Profile Properties
Profile Property Sample Value Description
wfe_current_weather_temp_c
 14 The temperature in Celsius, rounded to the nearest whole number.
wfe_current_weather_temp_f
 57 The temperature in Fahrenheit, rounded to the nearest whole number.
wfe_current_weather_condition
 Partly Cloudy The current weather at the time the forecast was updated. Values include 'Clear or Sunny', 'Partly Cloudy', 'Cloudy', 'Mist or Fog', 'Rain', 'Heavy Rain', 'Snow', 'Heavy Snow', 'Sleet', 'Freezing Rain/Drizzle', 'Ice Pellets', 'Blizzard', 'Thundery Outbreaks'.
wfe_temperature_trend
 Warmer Indicates the general temperature trend over the next 3 days. Values include 'Much_Warmer, 'Warmer', 'Similar', 'Colder', 'Much_Colder'.
Temperatures need to increase/decrease on average by 2 degrees to be classified as 'Warmer' or 'Colder' and increase/decrease on average by 5 degrees to be `Much Warmer` or `Much Colder`.
wfe_average_uv_index
 3 The average UV index over the next 3 days. Range from 0 - 12 rounded to the nearest whole number.
wfe_forecast_conditions
 ["Sunny or Clear","Partly Cloudy","Rain"] A list of the weather conditions for the next 3 day forecast. Uses the same values as `wfe_current_weather_condition`
wfe_forecast_chance_of_rain
 65 The average percentage chance of rain in the next 3 day forecast. Rounded to the nearest whole number.
wfe_forecast_chance_of_snow
 25 The average percentage chance of rain in the next 3 day forecast. Rounded to the nearest whole number.
wfe_forecast_min_temperature_c
 -3 The minimum Celsius temperature the next 3 day forecast. Rounded to the nearest number.
wfe_forecast_min_temperature_f
 10 The minimum Fahrenheit temperature in the next 3 day forecast. Rounded to the nearest number.
wfe_forecast_max_temperature_c
 32 The maximum Celsius temperature in the next 3 day forecast. Rounded to the nearest number.
wfe_forecast_max_temperature_f
 105 The maximum Fahrenheit temperature in the next 3 day forecast. Rounded to the nearest number.
wfe_weather_last_updated
 2024-10-11 20:58:38 The timestamp of when the weather information for this profile was last updated.

If there are any other profile properties you would like to see, please do let us know!